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Mental Health is Health—Full Stop.
It’s easy to overlook when the pressures of life demand our constant attention. But for all the stress we carry on our shoulders, it’s our minds that often bear the brunt. At Jupiter, we believe in the importance of taking care of what goes on inside your head, just as much as what’s on top of it. This World Mental Health Day, we’re doubling down on our commitment to support mental wellness in real, meaningful ways.
Our Mission, Your Confidence
If you’ve been with us from the start, you know Jupiter has always focused on well-being, inside and out. Through our Make Millions More Confident™ initiative, we’ve donated 5% of purchases over $85 to mental health organizations like Project Healthy Minds and The Trevor Project because we understand the real impact flakes can have on how we see ourselves.
Our recent consumer study highlights this truth: 49% of our customers report that flakes directly affect their confidence—often leading them to feel dirty, unattractive, or the need to adjust their clothing. Even more telling, 77% of Jupiter customers say they feel "out of control" when battling flakes, recognizing that while these issues are no fault of their own, they are frequently tied to stress and hormonal changes.
Before finding Jupiter, customers were 3x more likely to have “tried anything” and 2x more likely to say they’d “do anything” to get rid of their flakes. We understand the personal journey to feeling confident in your skin goes beyond any singular product. It’s about feeling your best, inside and out—and we’re here to help you define that on your own terms, not by outdated standards that say your symptoms should dictate how you show up in the world, and what you’re willing to accept.
Building Confidence with Strong Girls United
We've never been more convinced that confidence is something that's built—and something we can all nurture in one another. Starting today, on World Mental Health Day, Jupiter will be focusing the entirety of its philanthropic commitments on Strong Girls United (SGU), an incredible non-profit empowering girls and young women through sports, physical activity, and mental wellness programs.
Why Jupiter x Strong Girls United?
Confidence Through Action: Strong Girls United gets girls on the field, pushing boundaries and trusting themselves through sports. Just as Jupiter empowers you to feel proud of your scalp and hair, this partnership helps girls feel proud of who they are—before anyone tells them otherwise.
Mind, Body, and Strength: Feeling good inside and out matters. Sports build resilience and teach mental wellness, just as Jupiter’s holistic scalp care nurtures both. It’s about giving girls the tools to thrive physically and mentally.
Building Future Leaders: Confidence grows through hard work and perseverance. This partnership nurtures bold, fearless girls who will lead with strength and pride.
How You Can Show Up Beyond Today:
Start the Conversation: Mental health shouldn’t be whispered about in the dark. It’s real, and it touches us all. Share your story. Ask the hard questions. Talk to your friends, family, coworkers. The more we open up about the weight we carry, whether it's stress, self-image or anything else, the more we can lighten the load for each other.
Encourage Confidence: No one should let a symptom, a struggle, or a bad day define who they are. Be the voice that lifts others. Remind the people around you that they’re more than the challenges they face—whether it’s flakes, stress, or something deeper. Confidence is built when we stop letting others, or our circumstances, set the bar for us.
Invest in Impact: Every small choice matters. When you choose Jupiter, you’re not just caring for your scalp—you’re fueling a mission that helps others feel good in their skin, too. It’s not about the products, but the people behind them, and the lives we aim to impact. If this speaks to you, share it. Bring others into the fold. Every step we take together makes a bigger difference.
Lift Up the Women Around You: Confidence grows in community. Take a moment to support the women in your life. Recognize their strengths, cheer for their wins, and be a part of their journey. Empowering one another isn’t a nice-to-have—it’s how we thrive, together.
…because we’re in this together, and we’re all the stronger for it. Photo Credit: Strong Girls United