Today, we're spilling the tea on a topic that often gets tangled up in confusion: the difference between a clinical trial and a consumer study, specifically for hair care products. So grab your favorite scalp brush, sit back, and let's get educated.
So, what's a clinical trial, anyway? Said simply, clinical trials put products to the test to prove that they really deliver on their claims.
Clinical trials involve a rigorous process where products are put to the test under strict scientific conditions. It's like when you're making a complex recipe and follow every step to a T. Companies like Jupiter work with dermatologists and scientists who meticulously measure things like hair thickness, growth, and scalp health. These trials are often done on a small group of participants, and the results are carefully analyzed to determine the product's effectiveness.
Now, let's talk about consumer studies. These are all about real people trying out hair care products and sharing their thoughts – just like if you tested out a new product and gave your besties the lowdown.
The goal here is to gather feedback on things like scent, texture, and ease of use. Companies want to know if the product makes your hair feel soft, shiny, and healthy, or if it leaves it flat, dull, and ugh. Consumer studies help companies understand how their products perform in the real world, whereas a clinical trial is more focused on actual scientific results.
So, which one is more important? Well, it's not really about one being better than the other – they serve different purposes.
Clinical trials are all about getting the hard facts, like whether a product has scientifically been proven to deliver the actual results it claims - like reducing dandruff or stimulating hair growth. None of the fluff - just the facts.
Consumer studies, on the other hand, give us the scoop on how a product feels, smells, and fits into our daily routines. They're like the Yelp! reviews you check out before trying a new restaurant – real people sharing their experiences.
Naturally, both clinical trials and consumer studies serve very important purposes. We need the facts from clinical trials to know if a product has been scientifically-proven to deliver on its promises, and we also need the real-life experiences from consumer studies to help better understand how it fits into our beauty routines.
We put our Balancing Shampoo to the test to show that our science-backed formula does exactly what it says it will do. The clinical results showed that 100% of participants had a significant reduction in flaking after 15 days of use.*
The clinical assessment used Surface Evaluation of the Living Skin (SELS®) imaging technology to evaluate desquamation of the scalp. (That’s a fancy word for skin shedding).
We also conducted a consumer survey of our clinical trial participants and found that:
96% of users agreed the Balancing Shampoo left their hair flake free*
96% of users agreed the Balancing Shampoo reduced visible flaking*
96% of users agreed the Balancing Shampoo relieved itching*
That’s why we feel so confident offering our customers a 100% Flake-Free Guarantee™ - the results of our clinical trial are just so clear. Full stop: Jupiter works.
So there you have it, clinical trials and consumer studies are like the dynamic duo of the beauty world. Clinical trials give us the hard data, while consumer studies provide the warm, fuzzy feelings and some real-world perspective. Together, they help us navigate the sometimes endless options in order to make more informed choices.
Fortunately for us, we’ve passed both with flying colors.
*According to a clinical study of 30 subjects after 15 days of use